Open innovation and service dominant logic: application of foundational premises to innovative firms

  • Fabrizio Cesaroni Universidad Carlos III de Madrid
  • Lola C. Duque Universidad Carlos III de Madrid
Keywords: service-dominant logic; open innovation; value co-creation; technological capabilities, service-dominant logic, open innovation, value co-creation, technological capabilities

Abstract

Firms have been modifying their innovation management processes to generate, implement and exploit new technological knowledge. A gradual shift from a closed to an open model of technological innovation has been the recurring pattern of this change, which has also induced firms to a modification of managerial procedures and business models. The Service-Dominant (SD) logic can offer a useful guideline to firms in the implementation of an Open Innovation (OI) model. In this paper we analyze the bases of the OI paradigm by means of the SD logic mindset. Each of the ten foundational premises (FP) of the SD logic are described, interpreted for high-tech firms and analyzed to suggest how they translate to the OI approach with the help of real world examples.

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Author Biographies

Fabrizio Cesaroni, Universidad Carlos III de Madrid

Profesor visitante de Comercialización e Investigación de Mercados del Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid (España).

Lola C. Duque, Universidad Carlos III de Madrid

Profesora visitante de Comercialización e Investigación de Mercados del Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid (España).

Published
2013-06-21
How to Cite
Cesaroni, F., & Duque, L. C. (2013). Open innovation and service dominant logic: application of foundational premises to innovative firms. Harvard Deusto Business Research, 2(1), 17-34. https://doi.org/10.3926/hdbr.29
Section
Articles