¿Qué distancia recorre el consumidor para comprar un coche?
We have noticed that in order to locate a net of dealers it is necessary to take into account the travel distances made by buyers. Travel distances and buyer habits are determined by their environment and living area. This investigation focuses on the differences between rural and urban journeys made by consumers in Andalucía in order to purchase a car in order to show that it is possible to reduce the average distance in journeys by applying location-allocation models in the geographical location of dealers. The result of this investigation shows that the application of p-median model is useful for the manufacturer executives in the automotive companies and also for the dealers, because it lets optimize the location of a commercial network.
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