Harvard Deusto Business Research 2021-05-31T13:53:40+00:00 Josep Maria Altarriba Open Journal Systems <p style="text-align: justify;"><strong>Harvard Deusto Business Research</strong> is an open-access scientific journal that publishes articles of both a theoretical and empirical nature with the intention of contributing to the advancement in the understanding of the phenomena related to business management from any perspective.</p> Letter from the Managing Editor 2021-05-31T13:01:38+00:00 Josep Maria Altarriba 2021-05-29T00:00:00+00:00 Copyright (c) 2021 The influence of subjective well-being on the job satisfaction of the Peruvian Millennials 2021-05-31T13:01:40+00:00 Pilar Esperanza Garcia Tamariz Ricardo Mateo Dueñas Macarena Ayleen Mansilla Mahmud <p>This study seeks to understand the relationship between subjective well-being and job satisfaction among Peruvian millennials, in addition to determining the influence of components of subjective well-being, such as work-life balance, opportunity to demonstrate abilities, socialization, and possibility of learning. This study is based on the results of a questionnaire, which included questions to measure the different variables, applied to more than 300 workers in companies in Lima, Peru, from the commercial, industrial, and service sectors. The results indicate a close relationship between job satisfaction and subjective well-being. Because people are unique, organizations must be attentive to the needs of each worker's personal life and the effects of personal life on job satisfaction and must be willing to create balance and provide workers with time and space to resolve situations that arise in their lives.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Heterogeneity in Family Firms 2021-05-31T13:01:36+00:00 Tomás Guillén Gorbe Alejandro Escribá-Esteve <p>This research explores in greater depth the importance of considering the heterogeneity between family businesses so as to better understand the differences in their strategic behavior, performance and business results. With this, we attempt to contribute to the theories on the relationship between corporate governance and strategic management in the field of family business research.</p> <p>Our study identifies the different configurations that may be adopted in the ownership structures and the management and governance bodies of family firms, analyzing how these configurations are related to the firm’s strategic outcomes. Using a sample of 111 family firms, we perform a cluster analysis that allows us to determine distinct types of family businesses based on a set of dimensions regarding the characteristics of their governance bodies, both in business and in the family, as well as their ownership structure and degree of family involvement in management tasks. We then link the different types found with the profiles of managers, the repertoire of strategies used by these companies, and the differences in obtaining results in recent years.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 African Immigrant Entrepreneurship in the UK 2021-05-31T13:01:33+00:00 Abdullah Promise Opute Chux Gervase Iwu Risimati Maurice Khosa Chukuakadibia Eresia-Eke Sirak Berhe Hagos Bridget Irene <p>The importance of ethnic minority businesses (EMBs) has been lauded in the entrepreneurship discourse. Building on entrepreneurial orientation theory, this study seeks to understand family influence on the entrepreneurial processes, practices, and decision-making activities in a relatively under-explored social group. The methodological approach in this study involved in-depth interviews with 10 entrepreneurs based in the United Kingdom. This study found strong social identity congruence behaviour of explored entrepreneurs from the point of how their entrepreneurial orientation is family-influence driven. For the entrepreneurs, the family is a central behaviour factor that exerts significantly on their entrepreneurial processes and decision making. As a result, actual judgement and decision making of entrepreneurs may not necessarily be driven by economic logic but largely by family control factors that even exert more significantly on entrepreneurial behaviour. This study contributes to the psychological and family control perspectives on entrepreneurship discourse. This study has two core limitations: it is based on the qualitative approach and explores only one social group. Future research in the form of quantitative studies that also examine other cultural enclaves would therefore help to enhance the causes and effects conclusions suggested in this study.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Customer Accounting: Antecedents, Consequences and Moderators 2021-05-31T13:50:44+00:00 Alan Au Alan Tse <p>The literature shows remarkably little effort in developing a framework for understanding the concept of customer accounting and its implementations. The authors synthesize the literature on the subject and provide a theoretical framework for future research. This is done by constructing a model that includes the antecedents and consequences of customer accounting, as well as the potential moderators, and from this developed research propositions. The implications of this research for management accountants are then discussed.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 The progress of Corporate Social Responsibility from a Gender perspective through the Change Management 2021-05-31T13:01:29+00:00 Susana Díaz-Iglesias Alicia Blanco-González Carmen Orden-Cruz <p>In recent years, one of the main priorities of companies has been to adapt their business activity and commercial strategy to be aligned with the 17 Sustainable Development Goals (SDGs) established by the United Nations, in its “2030 Agenda”. To overcome this challenge, companies develop and implement Corporate Social Responsibility (CSR) strategies. One of the objectives that have generated the most interest is Goal 5 dedicated to promoting gender equality. This study analyzes the gender equality evolution in companies as part of CSR through Change Management (CM). To do this, a longitudinal study was carried in the last ten years with an analysis of the content of various reports from four of the most important banks in Spain. The results corroborate the growing interest of the largest Spanish financial institutions in gender equality. Being women's access to employment, salary gap information, and the presence of women on the board of directors a priority. Likewise, the CM appears as a lever for the achievement of the SDGs by the entities, gaining relevance in recent years, and being linked to the strategic approach and business objectives for the development of CSR.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 The Impact of COVID-19 in Social Sustainability 2021-05-31T13:01:27+00:00 Mariana Toussaint Pablo Cabanelas <p>The idea of UN Sustainable Development Goals that no one is left behind is gaining higher importance, especially during the pandemic. Despite social sustainability is a complex topic due to the absence of a clear definition and its subjectivity. It relates with existing social problems, where the COVID-19 pandemic has also increased these problems in the food value chain: poor decent working conditions, lack of occupational health and safety at the workplace, forced labor, and intensive hours of work, among others. As half of the world’s workforce is involved in the food industry, the better understanding of its associated value chains in times of pandemic can contribute to improve social sustainable practices. With this aim the current paper identifies and analyzes current challenges and problems linked to social sustainability in times of COVID-19, identifying key actors and potential solutions and recommendations. The research adopts a qualitative and exploratory method applied through the Grounded Theory analysis combining desk research with inputs from a multi-stakeholder consultation of 35 fishery experts from all over the world. The paper provides new insights and shared experiences about social sustainability in the fish value chain to overcome the crisis times we are living in.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 The effects of business accelerators in new ventures’ dynamic capabilities 2021-05-31T13:01:24+00:00 Celia Polo García-Ochoa Carmen de Pablos Heredero Francisco Blanco Jiménez <p>Business accelerators provide entrepreneurs with a combination of capital and specific support resources to help them grow rapidly and scale their business idea. Despite their rapid emergence as key role players in the entrepreneurial ecosystem, research is still scant about their impact in new ventures development. This paper examines the effects of business accelerators based on the achievement of positive results from the dynamic capabilities perspective. Specifically, a qualitative and descriptive approach of Y Combinator’s business accelerator methodology has been applied. The analysis shows how Y Combinator contributes to the generation of dynamic capabilities in companies through the implementation of specific actions and resources embedded in its business acceleration program. Findings reveal that business accelerator stimulates dynamic capabilities of portfolio firms. It can help them to gain competitive advantage and superior performance in the market compared to companies that do not participate in an acceleration program.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Cost-Structure and the Volatility of Capitalism 2021-05-31T13:01:21+00:00 Sarah Philipson <p>This conceptual paper explores the phenomena of changing cost-structures and the implications for the volatility of capitalism and the possibility to manage firms in such a hostile environment and proposes future research. It also provides an explanation of why the relevance of accounting is lost, the so-called “relevance lost” debate (see among others Francis &amp; Schipper, 1999).</p> <p>The changing cost-structures raises fundamental questions concerning the resulting volatility of capitalism and the management of firms in such an increasingly more volatile environment. In Philipson, Johansson &amp; Scheley (2016), we raised the question if it was possible to “ ride the dragon.” Considering the importance of these phenomena, it is astonishing that we have not found any empirical research concerning them. They rest research questions, based on the author’s almost 25 years of experience as a senior executive in Scandinavian industry.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 21 Corporate Codes of Ethics - The How Factor 2021-05-31T13:01:04+00:00 Ana Roque José Figueiredo <p>Although recognized as a key factor for its effectiveness, the adopted process for the development of a global corporate code of ethics, is one of the least documented aspects by Academia.</p> <p>The code is often created at central level and then sent for adoption and implementation to the different branches within the organisation, and the fact that they are not involved in the development process, frequently elicits resistance and compromises effectiveness.</p> <p>This was initially the case with the company of this study, where it was found that business units from different geographical locations had gradually made adaptations to the original code of the Group, which no longer remained the same across countries, neither in text nor in form, which led to the code review.</p> <p>Developed through an action-research methodology, this case study describes the review process which included 30 people from all the Group companies. All defined goals have been achieved. The different companies’ representatives consider that the participatory methodology was a key-factor to the general acceptance of the produced document. Three years after the code release, its efficacy was also evaluated with the Ethics Ombudsman who presented possible success indicators.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Building meaningful brands through social media 2021-05-31T13:01:02+00:00 Pablo Medina Aguerrebere Toni González Pacanowski Eva Medina <p>Implementing an efficient corporate communication strategy has become a priority for all hospitals interested in building a meaningful brand. To do that, most of these organizations resort to social media such as Facebook, Twitter or Youtube. Thanks to these platforms, hospitals improve and dynamise their relationships with stakeholders, especially patients, employees and media companies. This literature review paper aims to better understand how hospitals should manage these platforms in order to build a meaningful brand based on human values. To do that, we conducted a literature review about different concepts such as corporate communication, brand, social media, and reputation; and, based on this research, we proposed an online communication model aiming to help hospitals build meaningful brands (Medpac Reputation Model). We concluded that hospital organizations should implement professional protocols to analyze the information gathered from social media, prioritize a public relations approach and ban all marketing-related initiatives, and, finally, conduct constantly different research initiatives about the health market.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Insertion of Emerging Countries Exports in Global Supply Chains 2021-05-31T13:01:00+00:00 Julio Padilla Christiam Mendez <p>The objective of this research is to create a reference model to help an emerging country prepare a strategic and tactical plan for its export potential using information from digital media. Countries’ economic planning has to evolve using current knowledge of international business and global supply chains—areas that dominate commerce in the world today. Linking the foreign trade approach and the supply chain approach for the model development allows structured planning of the insertion of a country’s companies into global supply chains and the reorientation of export sectors towards more sustainable benefits. The research demonstrates the possibility of applying and adapting knowledge from supply chain models to develop a model of global supply chain management supported by computerized tools designed from the perspective of suppliers. The modeling and planning of the coffee export chain in Peru illustrates this potential. The paper proposes the integration of two knowledge areas, international trade and supply chain management, to form a new field of interest. Knowledge in both areas is solid, but its integration across the two fields is not. Although there are several studies on this topic, very little has been achieved in terms of the creation of a reference model and even less in terms of the development of computerized support for adequate strategic and tactical planning.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Industry 4.0: Costa Rica’s State-Of-The-Art in relation to Technology and Value Addition 2021-05-31T13:00:57+00:00 Tom Okot Mariana Campos Guilcrits Enrique Monge Navarro <p>The main objective of this investigation is to describe the current landscape of Industry 4.0 in Costa Rica. Industry 4.0 is a combination of technologies, such as robotics, big data, the Internet of Things (IoT), and artificial intelligence (AI). Latin America has mostly focused on the development of IoT technology. Costa Rica ranks second in terms of IoT implementation, with a strong focus on environmentally sustainable innovations.</p> <p>New technologies emerge daily, and the IoT is among these technologies. Thus, after comparing Costa Rica with other countries and regions, there are several areas of opportunity to upscale these revolutionary technologies beyond the IoT. The government of Costa Rica and local businesses should work on a joint roadmap to upskill the population on using these technologies. Additionally, this research provides resources and opportunities for experimentation through design thinking, allowing more innovation creation based on trial and error to find the best solutions to implement to add value.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Product placement as an efficient marketing tool within the media mix 2021-05-31T13:00:55+00:00 Alicia Martín García <p>Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its peak in Transformers (2007), an unprecedented type of product placement. It is possible to identify a clear cause-effect relationship in the company’s sales, with product placement being an efficient marketing tool within the media mix, as we will show throughout this investigation. The study begins with a historical review of brand placement in North American cinema (1933-2014), then proceeds with a content analysis, following the methodology proposed by Méndiz (2001), of advertising placement in film and a structured interview with Norm Marshall, the director and founding partner of Norm Marshall &amp; Associates, responsible for GM’s product placements.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 New Corporate Coordinates 2021-05-31T13:00:53+00:00 Patricia Vargas Portillo <p>One of the keys to the intangible value of companies lies in having a good reputation. Reputation is projected in the traditional or physical world but also emerges strongly in the virtual space. In fact, the importance of reputation has led to the creation of tools to quantify and, if necessary, monitor it. There are decisions that can have a significant impact on it, for example, the integration of self-discipline systems that, depending on the circumstances in each case, may lead to a substantial improvement in virtual reputation. However, these systems can also have a negative impact on it, undermining the levels initially achieved.</p> 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Marketing digital y comercio electrónico 2021-05-31T13:00:51+00:00 Gisela Ammetller Montes 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Corporate social responsibility: from concept to management 2021-05-31T13:00:49+00:00 Patricia Vargas Portillo 2021-05-29T00:00:00+00:00 Copyright (c) 2021 Full Issue Vol 10 No 1 (2021) 2021-05-31T13:53:40+00:00 Harvard Deusto Business Research 2021-05-29T00:00:00+00:00 Copyright (c) 2021